Elena Forde

A routine technical SEO website audit is a must to ensure your website is working as it should. To do this properly, you need the right technical SEO tools. Technical SEO audit tools are like the wrenches and hammers the mechanic keeps in a toolbox. They help you identify any potential errors or issues on your website so that you can fix them before they cause long-term damage. Website audits can also help improve SEO rankings and visibility. Generally, websites that load quickly and are well-optimized tend to get higher rankings and more organic traffic. After comparing and reviewing several tools (their features, pros and cons, as well as pricing), we came up with 10 best technical SEO tools for auditing listed below. Use them to get the most out of your next website analysis! What Are Technical SEO (Audit) Tools? Before we go straight to some of the best technical SEO tool list for auditing and its comparison, let’s understand what these tools can do, especially when compared to other SEO tools.

From this point, you can input your WordPress robots.txt file and then save the changes for it to take effect on your site! Another WordPress robots.txt plugin you can use is Yoast SEO. Yoast SEO enables you to create and edit your robots.txt file on your website. Once you edit your robots.txt file, you can add your text and save it for it to take action. When you learn how to edit robots.txt with WordPress, you’ll find that you can opt to input your file manually instead of using a plugin. To do this, you need a file transfer protocol (FTP) like FileZilla to help you. Now that you know how to edit robots.txt with WordPress, you can add your specific rules and perimeters to crawl your site. Once you add your robots.txt file, you want to make sure that it’s working and that search engines can crawl your site.

Install the Google Analytics tracking code on all pages of your website to start tracking visitor activity. Rank Math adds the tracking code to all your pages and you do not need to install another plugin. Define goals such as form submissions or purchases, and set up e-commerce tracking if applicable. Link your Google Analytics account with Google Search Console to access additional SEO insights, such as keyword performance and click-through rates. Review traffic, behavior, and conversion reports in Google Analytics regularly to gain insights into your website’s performance and make data-driven SEO decisions. Google Business Profile (GBP) is a free Google SEO tool that allows to manage your online presence across Google, including Search and Maps. It enables to create and update the business listings, interact with customers, and gain insights into local search performance. Let us understand the main features of Google Business Profile. With Google Business Profile, businesses can create and manage their business listings, ensuring that accurate information such as business name, address, phone number, and business hours are displayed to potential customers.

Like Buzzstream, Pitchbox simplifies outreach through automation, making it ideal for large-scale link-building, insertion, and guest posting campaigns. Make personalized campaigns out of template emails, schedule follow-ups, and easily assess SEO metrics. While it comes at a higher price point, its features more than justify the cost. BuzzSumo is a digital marketer’s dream, bridging the realms of content marketing and SEO. Find influential bloggers in your niche and create shareable, high-value content. Quality backlinks often follow when people share your content. The Brand Mentions feature notifies you of brand mentions in blog posts without links, allowing you to request quality backlinks. Upload a list of sites, and within seconds, you’ll have accurate contact details. With multiple data sources and email verification, accuracy is a strong suit. Majestic SEO offers robust link-building metrics on a budget. Features like Trust Flow, Topical Trust Flow, and Citation Flow provide deep insights into backlink quality and quantity, complementing tools like Ahrefs. HARO connects journalists with sources, making it perfect for high-authority link acquisition.

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